Dane Smith, Behavioral & Brand Strategist for Ogilvy Australia, discusses how behavioral science could make a promotion significantly more effective.
Welcome back to NudgeTalk Asia, a podcast from Ogilvy Consulting that provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees. On this episode, host Paolo Mercado is joined by Dane Smith, Behavioral & Brand Strategist for Ogilvy Australia, to discuss how behavioral insights can go a long way in making a promotion significantly more effective. Together, Paolo and Dane speak about strategies to strike a balance between novelty and building a consistent identity, and Dane shares examples of companies shifting perception with outside-the-box ideas. We hope you enjoy this fascinating episode of NudgeTalk Asia, presented by Ogilvy Consulting!
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Presented by Ogilvy Consulting